On Friday June 28 Channel O brings you a music video EXCLUSIVE .
South African musician, Lloyd Cele will premiere his second video Ngiyakukhumbula, lifted off his upcoming studio album No Limits.
We caught up with the singer, who shot to fame after competing on Idols SA, with his debut album One.
Now with a sophomore No Limits on the way, he briefly sheds some insight on both the album and the new vid.
Where was the vid shot?
The vid was shot at the Pepper Club Hotel in Cape Town, they gave us the penthouse. The leading lady is Phoenix, a model.
What is the concept behind it?
Ngiyakukhumbula is my first official Afro-pop song. It’s about missing someone you once knew – reminiscing. I once lived in that house with this girl. Now it reminds me of the times we were together; in the lounge, in the kitchen and stuff.
Your sophomore album No Limits comes out the same day as the premiere, what does it sound like?
It’s both African-pop and English-pop. For me personally, I’m a very versatile and cross-over artist. I wanna become relevant to each and every audience in SA. It’s soulful, there’s rock, R&B, dance, typical pop; it caters for everybody. The response from Thando, made me decide to give people what they want. It’s a rainbow-nation-kind of an album. I love what I do and wanted to connect and not leave anyone out. My involvement in comparison to my debut album was also different. I I was part of everything that happened from executive producing the album, to writing all the songs ( except for Hero). With the first album, the process was rushed. I had just got out of Idols, we did it in two months. We really wanted to finish the album, get it out there and sell before people could forget me. I’m very proud to say that there’s only hits on this album. I spent seven months working on it, including a month in new York working with Curtis Richardson (Rihanna, Craig David, J. Lo, Joss Stone) who wrote Hero. The writing process was quite intense for me. It was more about pushing myself beyond, hence calling it, No Limits. It’s only the best of the best of songs on this one, we’re giving people more than they expect.
How did you decide on your collaborators (DJ Fresh, Euphonik, AKA, Slikour, Sasha P)?
I had a few people I felt would be the right people to work with. I felt they complimented me and would add value.
What happens after the album drops?
I start tour on June 28 at the Menlyn Mall, Pretoria. I wanna do a lot of raid stations and in-store signings.
Channel O will premiere Ngiyakukhumbula on Friday June 28 and his sophomore album No Limits drops same day at music stores.