Local music channel, MK, is doing it again and is ready to roll out with the MK Music Video Project 2012.
The past couple of months saw production companies teaming up with bands and artists to create a concept and treatment for a music video (accompanying an original track by the artist) that they then submittedfor the MK MVP 2012. This year saw a flood of submissions for the project, which had the MK judging panel blown away by what they had received, and had a tough time narrowing down to the final 12- but it had to be done. And now it’s time to reveal who the winners are.
When it came to choosing which videos were to be commissioned, the MK MVP judging panel looked at the following elements: band/artist positioning, the choice of song,visual treatment of the proposed video and how well the concept complemented the MK brand.
The 12 artists who’ll each get a music video commissioned by MK as part of the MK MVP 2012, are:
1. aKING, Jezebel to be produced by Supra Familias
2. Bicycle Thief, Goodbye Ian Curtis to be produced by Motion City Films
3. Die Skynmaagde, Die Kommunis Sokkie to be produced by Sound Surgeon CC
4. Die Tuin Dwergies, Blou Gras to be produced by VPH Films
5. Gazelle, Val Van Die Ryk to be produced by 187 Pictures
6. Jack Parow, Afrikaans is Dood to be produced by Little Big Productions
7. Jakkals, RumTrifle to be produced by Crave Pictures
8. P.H. Fat, Business Business Crash to be produced by CAB
9. Shortstraw, Waterworks to be produced by Mustard Post Production
10. Spoegwolf, Somersetwesto be produced by The Suits
11. The Plastics, Best Pretenders to be produced by Andover
12. Van Coke Kartel, Buitenkant to be produced by Groundglass
This year marks the third year that the MK Music Video Project has been running, and it has grown immensely since its inception in 2010. “This year we had almost double the amount of submissions for the MVP when compared to last year’s submissions, which shows us that those within the industry value the MK Music Video Project, and we are absolutely thrilled by this. It’s an amazing project for us to continue because we’ve seen the growth and progress of some of our past MVP participants, and are only too happy to be able to continue with this project. Also, there are quite a few budding artists and bands on the SA music scene that are showing tremendous potential, and if the MK MVP provides them with an opportunity and a platform to get their name out there, then that’s great!” said MK’s Content Executive, Stephan Potgieter.
MK has seen some great work in terms of music video concepts and productions over the last year, which shows that production companies and artists are devoted to creating and delivering work of a high standard that both they, and their fans (locally and abroad), can appreciate. Stephan Potgieter is excited to see how this year’s MVP will fare against the quality and concepts of music videos that came out of MK MVP 2011. “It’s definitely improved over the years. We are now perhaps at a point where some of our South African videos can compete on an international stage, and I think this has to do with the passion for the product between all stakeholders. I’m really looking forward to what our top 12 for 2012 are going to bring to the table, and I think MK viewers and the artist’s fans will be impressed with what they put out for the MK MVP 2012”.
The next few weeks will see MK following the progress of all the artists and their music videos.
All 12 music videoswill be premiered exclusively on MK in November.
MK’s social media feeds will provide live updates and exclusive behind-the-scenes content, so be sure to check them out.