C.R.I.$.I.$. started rapping at age 10 after hearing music by Grandmaster Flash and The Furious, NWA, Kool G. Rap, RUN DMC, Boogie Down Productions, Michael Jackson and Pink Floyd. It’s hard to get a brief biography from this man due to a great number of achievements under his belt.
He is currently working on his fourth album titled ‘B.I.G (Business is Good).’ The album is an addition to a bigger business structure and transformation that the artist is undergoing. This is his most anticipated album since he released the first Zambian Hip-Hop album, ‘Office in Charge’ in January 2005.
A role model and a natural born leader, C.R.I.$.I.$ has for many years strived for perfection in everything that he puts his mind to- all while playing a vital role in his community. 2011 started off with a bang, as his new single ‘The Fire Inside’ took the number one spot across the African continent on the Channel O African Video charts. In February he walked off with a BEFFTA (Black Entertainment Film Fashion Television Arts Awards) for Best International Act, beating out musicians such as Sade, 2 Face, Ali Kiba, M.I. and Fally Ipupa.